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Communications Manager



Department: Housing CA
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Job Description

Housing California is California's leading advocacy organization on housing and homelessness. We serve as the voice in the state Capitol for children, seniors, families, people experiencing homelessness, and everyone who needs a safe, stable, affordable place to call home.

SUMMARY: The Communications Manager is responsible for developing and implementing Housing California’s communications strategy in line with the Strategic Plan. The Communications Manager coordinates and participates in advancing Housing California’s policy efforts through communications and media advocacy, developing and disseminating strong narrative about housing affordability and homelessness in California, and strengthening the organization’s reputation as a thought leader and coalition partner.


Duties and Responsibilities:

include the following. Other duties may be assigned.

Communications Strategy and Vision

• Lead review, update, and execution of a strategic communications plan for Housing California that builds on the organization’s Strategic Plan.

• Increase public awareness of and brand recognition for Housing California, its staff, and work.

 Media Advocacy

• Develop compelling stories. Package current policy priorities and long-term narrative into stories that appeal to the media.

• Identify, craft, and place press releases, op-eds, letters to the editor, and other opinion pieces as vehicles to advance the stories and issues on behalf of the organization.

• Position the organization as an essential source on stories related to the housing affordability and homelessness crisis and solutions.

• Manage media requests, including statements, comment, and talking points, and work with staff to prepare for interviews.

• Anticipate forthcoming stories and events and develop and execute rapid response strategy.

 Digital Communications

• Manage Housing CA’s digital communications program, including email systems, social media, website, and online advocacy campaigns and tools.

• Provide management, oversight, and upkeep of Salsa Engage and CRM, including developing policies and procedures for the database to support contact database management, events management, membership, email communication, advocacy efforts, etc.

• Update and stay current with best practices so Housing CA can continue to reach its audiences.

• Create and maintain calendar of electronic alerts and newsletters related to advocacy, updates, and conference/event communications, as well as manage dissemination.

 Communications Operations

• Keep Housing California’s membership and allies apprised of and engaged in our work.

• Lead the creation of fact sheets, infographics, and presentations on housing needs and solutions for a variety of audiences.

• Manage staff/contractors, such as graphic design, as needed.

• Serve as lead on publications and drafting content, including the Annual Conference program and mobile app, in-house publications, speeches, and marketing/fundraising materials.

 Organizational Responsibilities

• Participate in the selection and creation of workshops for the Annual Conference and take part in other conference-related activities.

• Assist the Executive Director and staff members in fundraising for the organization.

• Provide general support and strategic input to Housing CA staff on issues that further the objectives of the organization.


Knowledge, Skills and Abilities

Qualifications -

Required

• Bachelor’s Degree in communications, public relations, journalism, or related field (or equivalent combination of education, training, and experience)

• Three or more years of communications and/or public relations experience, preferably in the public policy arena.

• Ability to approach communications strategically and translate complicated ideas into easy-to-understand language.

• Strong written and verbal communication skills, decision-making ability, and attention to detail.

• Comfort with public speaking.

• Well organized at managing multiple tasks simultaneously.

• Ability to work independently and as part of a team.

• Established relationships with press/media – reporters, editors, producers.

Desired

• Knowledge of online communications technology and protocol, including email distribution systems, social media, and website maintenance.

• Familiarity with InDesign, Illustrator, or other graphic design programs.

• Familiarity with values-based framing/messaging.

• Understanding of the complexities associated with affordable development and/or homelessness.

• Familiarity with California politics.

• Fluency in Spanish (written and spoken).

• Database skills (e.g., Salsa Labs).

Salary and Benefits - Competitive salary, commensurate with skills and experience. Benefits package includes fully paid medical, dental, vision, long-term disability and group life coverage for the employee; parking or transit reimbursement; retirement plan with employer contribution; and generous vacation, sick leave, and holidays. This is a full time, exempt position located in Sacramento, and reports to the Associate Director.

Application Special Instructions

Applicants should submit a cover letter, resume, and a relevant writing sample (5 page maximum).

Housing CA is an equal opportunity employer. We strongly encourage women, people of color, LGBTQ persons, people with disabilities, and all qualified persons to apply for this position.

Additional information on Housing California is available at www.housingca.org